Dodo Juice

Dodo Juice is partly responsible for the detailing scene that exists today, having battled in the industry since the first day they opened. If you have ever applied a product with a foam finger mitt, washed a car with a long pile wash mitt, thought about home brewing your own wax or been to Waxstock, you can be sure that Dodo Juice was involved in bringing it to you!

Back in 2007, you either chose mass-market products that offered you average quality ingredients in large bottles at low prices. Or you had your pants pulled down by a 'boutique wax' company selling you something over-priced and over-marketed in a fancy container.

That is until Dodo Juice entered the market!

Their aim was simple. To bring a specialist range of high-quality car care products to the market, at reasonable prices. No daft packaging. No dodgy claims. No made-up ingredients or hollow buzz words.

In fact, they called themselves 'Dodo Juice' to make fun of those brands. 'We only squeeze the finest dodos for their rare oil, and it is only this oil that can make your car shine like no other.' They knew that approach was just taking advantage of naive consumers, yet a lack of regulation means that unscrupulous car care companies could prosper.

Making products as expensively as they could, rather than dumbing them down to be as cheap as possible. Making them in small batches by hand so they didn't have a million litres of a 'one polish suits all' product that would then sell as being perfect for dozens of different paint types, even if was not. Pricing everything fairly - sometimes a product ended up being more expensive than a mass-market equivalent, but sometimes they worked out cheaper (refill concentrates are particularly cost-effective).

Today, the range has grown to over 200 products (from the five waxes they launched with), and it's sold in over 40 countries. Many of the products have won awards; the first Dodo Juice shampoo, Born to be Mild, has won Detailing World Wash Product of the Year for four consecutive years. Clearly Menthol glass cleaner and Supernatural Leather Cleaner both won their categories in the 2015 Auto Express awards and the Leather Cleaner has been winning ever since. Recently, Dodo Juice has scooped a couple more for Future Armour and Total Wipe Out in 2018. Even the company itself gets some occasional silverware, with an HSBC Start-Up Stars Award just three years after foundation.